silz
small
engine co.
Brief
Small engine mechanic looking to start his own repair business in his hometown. Offering services for lawn mowers, ATVs, snow blowers and small tractors needing to reach and grow his customer base through brand awareness
Challenge
Coming up with a brand identity that would stand out amongst the competitors in his home town, while capturing the look and feel of a startup with deep roots of experience to get the job done.
Approach
Getting to know the client and researching what other mechanics in the area offer and how they are branded. We took a young, vintage, modern, fresh approach to creating the look and feel of Silz Small Engine Co. that would stand out and exemplify the client through his business.
