pointer
clothing
co.
Brief
Rugged, hardworking, getting your hands dirty, but looking good doing it. A company built on workwear for the hardworking.
Challenge
Telling the story of a clothing company through visuals that resonate with the consumer without losing sight of their brand. Capturing the essence of the brand.
Approach
Understanding exactly what the client needed through understanding their customers. Getting to experience the brand through their current visuals and drafting up a new concept of their story by showing their products in their elements of use.
