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market
brothers
subs

Project Details

Brief

A family owned sub shop looking to bring the small town feel and traditional flavors to the big city and sell subs to the masses.

Challenge

Creating a brand for a family owned sub shop where it would stand out against big name chains and still tell the story of their family owned roots. Also, building the brand and giving it the ability to be applied and identified through packaging.

Approach

Getting to know the family of the sub shop and hearing their story. Taking the bright primary colors to catch attention while giving it the feel of something familiar and relatable.

Close button

market
brothers
subs

A family owned sub shop looking to bring the small town feel and traditional flavors to the big city and sell subs to the masses.

Challenge

Creating a brand for a family owned sub shop where it would stand out against big name chains and still tell the story of their family owned roots. Also, building the brand and giving it the ability to be applied and identified through packaging.

Approach

Getting to know the family of the sub shop and hearing their story. Taking the bright primary colors to catch attention while giving it the feel of something familiar and relatable.